Who doesn’t want to increase their bookings?
The truth is one booking is definitely better than no bookings at all. And to help you reach a high number of bookings, it’s important to start from the basics. We can’t emphasize enough how much your online business listing influences the number of people who opt to book your rental place. So many hosts are going only for listings on Airbnb, but there are so accommodation booking sites for your listings to appear and be even more available to potential clients. Once you do choose the service best for you, your primary job is to appear on that awesome first page of the search.
You must be wondering ’How do I get more Airbnb bookings?’
If you put yourself in the shoes of your potential prospects who want to book accommodation, and think like a client rather than an entrepreneur, you’ll see that there’s a difference in the approach. Users who are searching for accommodation want to find places that have good reviews, and that suit their specific needs. We’ve learned from our own experience as hosts that there are a couple of things you can do to buffer up your listings and make it more appealing to your customers. After all, your listing is the first meeting between your business and clients, and as we all know a good first impression is already a job well done. In this particular case, it secures you a booking.
Keep on reading to find out how you can make your listing the hottest one of all on the search page. Rest assure, after implementing these tactics nobody will scroll past your rental place.
- Make Sure Your Description Is On Fleek
Make your title and description appealing, by making it original and fun but at the same time informative. Don’t boast too much about your uniqueness, you don’t want to come off pretentious, rather point out what you can provide that others might not be able to.
Make sure you know your property inside and out and make a detailed description of what you have to offer. Put a lot of thought into writing something that will attract guests to your place. For example, don’t be vague by describing your house as spacious, comfortable with plenty of rooms. The more details you can give to your target customers, the higher the chances are that they book with you. Are you able to provide baby cribs or bassinets if necessary? And most importantly, do you have Wi-Fi? The more honest you are the better.
- React Swiftly and With Style
The faster you are with responding to questions from your prospective guests, the better. Many hosts fail to acknowledge the fact that swift responses get more clients because we do after all live in a society that seeks instant gratification.
The impact of your responsiveness can be huge. Try to respond to every inquiry as fast as you can, being as polite and detailed as possible. We automatically get the sense that a person is responsible and trustworthy if they reply and tend to our needs in a timely manner. Think about it. Would you rather make a booking with someone who responds within a day or two or someone whose response rate is within one hour?
- A Picture Says a Thousand Words
This comes in quite handy because some things can’t be described with words. Having professional photos, representing your home in its best light is one of the most important factors that influences guests to book a stay with you. Visual information is easily ‘digested’ by people and if there are photos to look at, they won’t read the entire description, unless they are looking for something specific.
Make sure to upload as many photos as you can, that are high quality and better in general. You wouldn’t believe how many people book their stay based on just the beauty of the home.
- Make the Pricing Work For You and Your Guests
Assess your property and assign appropriate pricing to your listing, but at the same time make sure to stay competitive. Although you can choose the pricing that suits you the best, try to stay relevant and keep up with your competition.
Obviously, as a beginner with no rates or reviews you can’t go high, but don’t sell yourself short if you feel strong about what you have to offer.
- Don’t Forget to Update Your Calendar
From a guest’s point of view, not updating your information can be really disappointing. If they show interest and make an inquiry about booking your place, and you inform them that actually the unit is unavailable, from a guest’s perspective, you come off as irresponsible, since you didn’t take the time out to change and update your availability calendar.
The best thing you can do here is actually easy. Just update your calendar on a daily basis so that your guests don’t slam shut the door on your business.
- Instantly Enable Instant Booking
Some people are just in a rush and need to book something fast, without inquiries and pre-approving, based solely on the information they read or the photos they see. Make your listing flexible by enabling your guests to book the unit immediately. Airbnb instant booking is a trick up your sleeve that will land you new clients that can leave great reviews and references.
Some hosts will argue that pre-approving is a far better option, however, what if your target audience are business travelers with planned with tight time frames? What you’ve done then is open up the doors to a whole new group of clients.
Now that you got the low down on the right tactics for optimizing your listings, sit down, lay back, and watch the bookings come. There are actually no fixed rules to how you optimize your listings; it’s more of a trial and error experience. These, however, are certified tips that have worked for us in the past, and will surely work for you in the future. Quality never seizes to amaze, so don’t wait too long. Update your listing right now!